For immediate release November 4, 2015
Contact: Jake Clements
Cory Morrow to “Rock the Red Kettle” for The Salvation Army with November 22 Concert Presented by KOKE FM
Country superstar kicks off role as champion of non-profit’s mission with benefit at Life Austin Amphitheatre
Cory Morrow will be performing a special concert with several of his headlining friends as one of his first activities in leading a fundraising initiative for The Salvation Army Austin Area Command, which serves Travis and Williamson counties in Central Texas. Dubbed “2015 Rock the Red Kettle ATX,” the concert will be held Sunday, November 22 at the Life Austin Amphitheatre just outside Austin, from 5:30 to 10 p.m. Concert proceeds will go directly to helping the growing number of local women and children experiencing homelessness who seek emergency services and planning assistance from the Salvation Army, ultimately moving them beyond their immediate crises, to self-sufficiency.
According to Salvation Army Austin Area Command development director Jamille Ruebsahm, more than 70 percent of people in Salvation Army shelters are women and children, and approximately 400 women and children are on a waiting list for emergency shelter on any given day.
“No other organization shelters more women and children in the Austin area than The Salvation Army,” said Ruebsahm. “We stabilize them in their moments of crisis, and then teach them the tools they need to get beyond it.”
Understanding that the organization provides this additional assistance is what inspired Morrow to partner with The Salvation Army.
“Their mission mirrors what I believe,” said Morrow. “They meet immediate needs, but then go beyond that, sometimes interacting with families for more than a year to help with finances, job searches and addiction counseling. I want more people to be aware of the depth of The Salvation Army’s services, and how their clients thrive in society after receiving their care.”
That idea, and a glimpse of the organization’s ubiquitous red donation kettles, led him to the local “Rock the Red Kettle ATX” concept, modeled after the national Rock the Red Kettle concert benefiting The Salvation Army USA.
“We’re the “Live Music Capital of the World” with a lot of talent. We should be doing what we can to help our neighbors in need. When you donate to The Salvation Army, it stays local, helping our neighbors.”
Sponsors are still needed and all concert proceeds go directly to the non-profit, which directs 83 cents of every dollar donated directly to local Central Texas community services. Individuals can also be sponsors through package purchases that include two to four tickets, opportunities to interact with the performers and autographed items such as guitars.
For more information about the event, go to rocktheredkettleatx.org. The site will be updated throughout The Salvation Army’s 2015 holiday season for additional activities around red kettles in the community, featuring Morrow and other local talent – from high school musicians to individual performance artists.
The Salvation Army Austin Area Command also accepts online donations at SalvationArmyAUSTIN.org .
About Cory Morrow
To other than the most avid followers of Texas Country and “Red Dirt” Music, Cory Morrow may be best known for his 2002 award-winning album Outside the Lines, which reached #28 on Billboard’s Country Album chart. The Houston native was ranked #7 among SoundScan’s Country debut artists at age 30, then took time off from a recording career to focus on a path to spirituality rather than one to fame. His newest album, The Good Fight, is his first album since 2010 and was produced with the help of Texas super-producer, Lloyd Maines. Morrow currently resides with his wife and four children in Austin, the city he has called home since 1993. His tour schedule and clips from The Good Fight, as well as other Morrow favorites, can be found at www.corymorrow.com.
About The Salvation Army
The Salvation Army, an evangelical part of the universal Christian church established in London in 1865, has been supporting those in need in His name without discrimination for more than 126 years in the Austin area. Locally thousands of people receive assistance from The Salvation Army each year through the broadest array of social services that range from providing food for the hungry, to relief for disaster victims, rehabilitation for the addicted, clothing and shelter to those experiencing homelessness and case management to help people move from crisis to self-sufficiency. Eighty-three cents of every dollar The Salvation Army Austin spends is used to support those services in Travis and Williamson counties. For more information, go to www.SalvationArmyAUSTIN.org (SalvationArmyAUSTIN.org). Facebook.com/SalvationArmyAustin, Twitter.com/SalArmyAustin or Instagram.com/SalArmyAustin/